If you own a computer or cell phone you?ve probably encountered the next big wave in video gaming. Social gaming has taken the market by storm. Developed for social media sites such as Facebook and popular smartphone platforms, social gaming is proving to be a lucrative industry.
If you have a Facebook account you?ve probably run into one or more popular social media games. Farmville is one of the most popular games on Facebook?s network of over 500 million users. In fact the success of games like Farmville and subsequent Facebook apps like Mafia Wars, Caf? World, and The Plateau have spawned an army of Facebook game developers making Facebook development a multi-billion dollar industry.
The genius behind social game is in its simplicity. Social gaming is developed with the casual gamer in mind.
According to top developers, the theory behind the design is to offer quick and engaging games which are easy to opt in and out of. More or less social gaming is designed to take advantage of those brief down moments between emails and conference calls when the average person updates their Facebook page and Twitter accounts.
But the flashback to simple 4 bit gaming isn?t limited to social media. Thanks in part to micro processors and mini SD cards, the cell phone market has come a long way from the days of simply making and receiving calls. Now day?s smart phones are armed with a bevy of applications to fit every personal and professional need. While each mobile platform commands its own operating system developers have begun working relentlessly to cash in on the smart phone rage.
Perhaps the latest entrant to the mobile apps development game is poised to quickly become the leader in social gaming revenue. In an effort to compete with app friendly companies Blackberry and iPhone, a group of cellular manufacturers teamed up to develop the Android platform. Unlike iPhone, Android is an open source platform which means anyone can create and develop content for the Android. As a result Android development has skyrocketed since the products release.
Not only do developers offer hundreds of gaming options for mobile applications, but there are also literally thousands of apps designed for everything a person could possibly need. From cooking recipes to alarm clocks, stock tickers to tipping calculators if you can dream it you can find an app for it. I just recently downloaded an app that allows my phone to use the GPS locator to map golf courses. No fumbling with golf GPS?s and the like, I just control it all from my fingertips and the trusty Blackberry. And if by some rare chance there isn?t an app already available, chances are one is in the works.
Even with the number of apps available on websites like Facebook and mobile platforms like Android and iPhone, it?s clear that gaming is the bread and butter of the app world. With an audience nearly a billion strong and earnings in the multi-billions (yes, that?s billions with a capital B) social gaming has become a serious industry that continues to grow at a rapid pace and just like the super-sonic two dimensional characters they contain, social gaming has no indication of slowing down any time soon.
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Source: http://bluemeanieme.com/2012/03/13/social-gaming-the-next-video-game-wave/
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