Author, publisher, educator, Barbara Techel speaks with Lynn Serafinn about a lucrative avenue for public speaking and book sales that is not always explored by authors.
Authors are always looking for new ways to promote their books. While I specialise in online promotions, there is certainly a need for authors to know how to promote and sell their books ?in person? to their potential readers. In the past, many authors have depended upon book signings at book shops, but in this day and age, with millions of new books coming onto the market every year (Google estimates there are 130 million unique titles currently in publication, and others say even this figure it?s far too low), it?s getting harder and harder for authors to get their books into bookshops.
So are there any unexplored avenues for book sales authors many not yet be exploring?
Author, publisher, educator, Barbara Techel thinks so. Barbara is the author of several children?s books including the award-winning Frankie, the Walk and Roll Dog, which is based upon the life of her dog, Frankie, who moves about in a doggie wheelchair owing to having contracted disc disease that caused paralysis. Since 2007 Barbara and Frankie (who is in a doggie wheelchair) have shared their positive and inspiring messages with thousands of children and adults at schools and libraries around the United States.
Having had wonderful success with this, Barbara wrote a book called Class Act: Sell More Books Through School and Library Author Appearances
I recently interviewed Barbara on my radio show The Garden of the Soul, and was mightily impressed with the wealth of information she shared with my audience. In fact, the show ran much more like a teaching webinar than a radio broadcast. I was so impressed with her information, I wanted to make sure my Spirit Authors audience listened to the broadcast. You can hear it (or even download it) by the podcast player below:
If you cannot see the player on your screen, CLICK HERE to listen to it on the BlogTalkRadio website.
During the interview, Barbara shares:
- how to find, pitch and book appearances at schools and libraries
- how much to charge for your talk
- how to promote your event
- how to plan and prepare your most effective speaking approach
- what to include in your presentation and tweak it to appeal to various audiences
- how to arrange and fulfill book orders that result from your talks
- how to use the modern technology of Skype to reach classrooms everywhere (a really novel idea, no pun intended)
While Barbara?s experience is mainly in the area of children?s non-fiction books, and her audience is primarily school children, I do believe all you authors out there whose books are not specifically in the children?s market can equally gain a lot of valuable ideas from this interview, so do give it a listen. After all, you are creative! Tweak Barbara?s ideas and make a brand new marketing campaign for yourself. 
AND? if you?d like to check out Barbara?s book, here are the links to it on Amazon US:
Paperback on Amazon US:
Class Act: Sell More Books Through School and Library Author Appearances
Kindle on Amazon US:
Class Act: Sell More Books Through School and Library Author Appearances
I?d love to hear your comments about this info after you?ve listened to the show, so please DO share them below.
AND DON?T FORGET to subscribe to the Spirit Authors blog for more tips on writing, publishing, book promotion and new mind-body-spirit book releases.
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Spirit Authors is a site dedicated to providing information on publishing and book promotioin for and about mind-body-spirit authors, both established and aspiring. Passionate about re-establishing our connection with the Earth, Lynn also supports the work of the Transition Town Network in her hometown of Bedford, England.
Lynn is also the Founder of the 7 Graces Global Conference, or 7GGC, a meeting of minds taking place in various cities around the world and via worldwide live stream. The aim of 7GGC is to bring together business owners, marketers, media professionals, journalists, conscious consumers and eco-focused community groups, who will create a Tipping Point for change towards greater awareness of and responsibility for the impact our work has upon our health, happiness, economy and natural environment. Come BE the change at http://the7gracesofmarketing.com/7GGC
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