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Friday, 11 May 2012
Samsung Bets Big On Mirrorless Digital Cameras While Reducing Focus On Point-And-Shoot Models
In the riveting story of consumer electronics, the lowly point-and-shoot camera is about to be cut. Its days are numbered and cheap cameras are becoming increasingly less relevant as smartphones steal the limelight. The point-and-shoot camera will soon be just a supporting character. Samsung sees the writing on the wall, too. Speaking with the Wall Street Journal, Han Myoung-sup, head of the company's digital imaging division, indicated that the massive Korean empire will shift away from "low-end compact cameras" in an effort to concentrate on mirrorless cameras. This bet, which is the correct move by the way, shows the company's foresight as it's very similar to the one Samsung made several years ago when it decided to shift away from its own smartphone platforms and instead concentrate on Android. This will pay off big for Sammy.
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